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Auto Detailing Training…Why you need it!

by | Feb 12, 2014 | Blog

Just about anyone can start their own auto detailing business. Some have started just with a bucket and a sponge and call themselves a professional auto detailer. Those types have not helped the reputation of this industry and actually have hurt it in certain instances, especially when they have driven the prices down and have done shoddy work. Typically these folks have no formal detailing training, did not attend an auto detailing school and are just trying to make a few bucks in between job employment. They generally do not have plans to invest in their future because it is a short term cash generator for them. This may of worked for them in the long run but they did not invest in any formal training hence did not realize the opportunity that could have been.

Learning how too properly and professional detail a car is only part of what you need to know if you really plan on starting a mobile car detailing business. Even if your detailing business is a part-time venture due to both family and financial obligations you should still get some education so you do it right! Many individuals start out part-time and invest in obtaining some good training so they can build a nice income stream. This new revenue stream can be a steady supplemental income or if you set your goals to eventually leave your job once your detailing business ramps up you could have an opportunity of a lifetime. Always keep this in mind – Every vehicle on the road is a potential detail job for you, you just need to develop a plan to reach-out to their “drivers” and offer a “best value” service for the various types of prospects. These prospects will vary from the senior citizen on a fixed income who really cares about preserving the vehicle they own to the corporate CEO that wants his or her car “spruced up” every week. See the potential? It’s enormous!

When choosing to enroll in an auto detailing class or attend an auto detailing training seminar be sure it offers both hands-on detailing training and training for the “business side” of operating an auto detailing business. Typically in this industry there are many really great “craftsman” but very few good “businessmen.” Most know how to detail a car and make it look like new but miserably fail when it comes down to operating the business and growing it to its full potential. A top-notch detailing class will teach you what you need to know with regards to; developing a business plan, choosing your business structure (S Corp, LLC, LP), permits and licenses needed, obtaining business insurance, developing a marketing plan, utilizing social media, having a web site and using good SEO practices, branding your auto detailing business, developing a data base and managing it, booking appointments over the phone, determining your overhead and profit margins, estimating and up-selling, how to obtain reoccurring revenues and referral customers, getting and staying organized, hiring and compensating employees, tools to manage inquiries, appointments and phone calls. Plus a whole lot more.

The hands-on curriculum of the detailing class should inform and educate you with the proper methods and procedures to professionally and proficiently detail a vehicle. The methods and procedures are very critical. If you do not learn these your details will either take unreasonably too long to perform or you will not be performing them well and your end product (the finished detail) will not be up to par. Your details not being up to par will lead to earning a bad reputation and a lack of revenues. Choose an auto detailing course that emphasizes proper methods and procedures and can educate you how to provide profitable; exterior detailing services, interior detailing services, engine compartment cleaning, and auto reconditioning services like headlight restoration, paint chip repair, plastic trim restoration, carpet dying, auto interior repair and odor removal. If you cannot afford the training that offers the auto recon services at least get trained how to detail a vehicle inside and out so you can start making some money right away.

Exterior detailing training should be comprised of the vehicle wash up and prep, paint correction, paint preservation, dressing and conditioning, finite detailing, window cleaning, final inspection and customer presentation of the finished product. There are many steps that encompass what is mentioned in the sentence above. Having a good reference check list and auto detailers inspection check list will help you remember what to look for and to execute the steps needed. Start out practicing the exterior detailing services on family and friends vehicles after you finish your training. Just after a few practice cars you should have enough confidence built up to actually start making money by acquiring customers.

Interior detailing training should be comprised of complete cleaning and detailing of the vehicles interior cabin including: cleaning of the headliner, sun visors, dash board, console, door panels, pockets, pedals, cracks, crevices, seating surfaces, steering wheel and column, carpets, mats, vinyl trim, leather trim, chrome trim, gauges, mirrors, and windows. Training should not only teach how to clean but how to condition the vinyl, leather and weather stripping. Special attention should be given to sued and microfiber interiors and the differences in the types of leather and seating upholstery. Proper use of a heated carpet extractor, automotive ozone generator and vapor steamer would also be part of the training components.

Learning the proper methods and procedures from the very beginning will save the detailer labor time and supply costs. Please keep in mind labor is the most expensive “cost” of the detail. Not knowing the proper way to professionally detail a vehicle will consume too much time and produce inferior results. Invest in a good training program, it will pay for itself just after a few detail jobs completed